Toyota has officially launched its much-anticipated compact SUV, the Urban Cruiser Taisor, marking a significant step in its strategy to expand its presence in the competitive sub-4-meter SUV segment. The Taisor launch comes at a time when compact SUVs are dominating Indian roads, and Toyota aims to capture a larger slice of the market with a product that balances affordability, practicality, and technology.
Price and Variants
The Toyota Urban Cruiser Taisor is priced competitively, with the base variant starting at INR 7.73 lakh (ex-showroom) and the top-end variant going up to INR 13.03 lakh. Toyota is offering multiple trims, including both petrol and CNG variants, to cater to a broad spectrum of buyers:
- E: Entry-level trim, focused on budget-conscious buyers.
- S & G: Mid-range options with a strong blend of features.
- V: Top-of-the-line variant with premium finishes and tech features.
The CNG variant is available in the S trim, starting at INR 8.72 lakh, offering a fuel-efficient option for urban commuters.
Engine Options and Performance
Under the hood, the Toyota new SUV is powered by a 1.2-liter, 4-cylinder naturally aspirated petrol engine delivering 89 bhp and 113 Nm of torque. It comes mated with either a 5-speed manual gearbox or a 5-speed AMT, giving drivers flexibility depending on their driving preferences.
For those looking for even better fuel economy, the CNG variant offers the same engine tuned to produce 76 bhp and 98.5 Nm, delivering a claimed mileage of 28.5 km/kg, making it one of the most efficient compact SUVs in its class.
While it’s not a performance SUV, the Urban Cruiser Taisor is designed for city roads and occasional highway runs. It offers a smooth driving experience, good low-speed drivability, and decent handling.
Design and Exterior Styling
Visually, the Taisor stands out with Toyota’s signature design language. Based on the Maruti Fronx (thanks to Toyota and Suzuki’s partnership), the SUV gets a unique front fascia with a bold grille, reworked bumpers, and LED DRLs that differentiate it from its sibling.
It features 16-inch alloy wheels, roof rails, and sleek LED taillamps, contributing to a sporty and modern look. While the side profile remains largely similar to the Fronx, the Toyota badging and styling tweaks give it a distinct identity.
Interior and Features
Inside, the Urban Cruiser Taisor offers a comfortable cabin packed with practical features:
- 9-inch touchscreen infotainment system with Android Auto and Apple CarPlay
- Automatic climate control
- Wireless charging pad
- Rearview camera
- Cruise control
- 6 airbags (top variants)
The interior layout is ergonomic, and the quality of materials used is in line with segment standards. Boot space stands at 308 liters, which is adequate for a family weekend trip.
Safety and Technology
Toyota has loaded the Taisor with a range of safety features to meet the expectations of today’s buyers:
- Electronic Stability Program (ESP)
- Hill Hold Assist
- ABS with EBD
- ISOFIX child seat mounts
These features are standard in higher variants and optional in lower trims, aligning with Toyota’s commitment to safety without compromising affordability.
Warranty and After-Sales Support
The Taisor comes with Toyota’s standard 3-year/1,00,000 km warranty, extendable up to 5 years/2,20,000 km. With Toyota’s proven reputation for reliability and after-sales service, customers can expect a hassle-free ownership experience.
Final Verdict
The Urban Cruiser Taisor brings together Toyota’s trusted engineering with a design and feature set that resonates with young urban buyers. It might not reinvent the wheel, but with the right mix of pricing, efficiency, and brand reliability, it has all the ingredients to make a mark in the sub-compact SUV segment.
FAQs
Q1: What is the starting price of the Toyota Urban Cruiser Taisor?
The base variant starts at INR 7.73 lakh (ex-showroom).
Q2: Is there a CNG variant available?
Yes, the S variant is available with a factory-fitted CNG kit.
Q3: What are the engine options?
The Taisor offers a 1.2L petrol engine with manual and AMT transmission, and a CNG variant with the same engine in a lower state of tune.
Q4: How fuel-efficient is the Taisor?
The petrol variant offers up to 21.7 km/l, while the CNG variant delivers a claimed 28.5 km/kg.
Q5: What makes the Taisor different from the Maruti Fronx?
While it shares the same platform, the Taisor features Toyota-specific design changes, branding, and slight feature variations.
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